Get Involved June 27, 2010

NYC Pride 2010: “Happy Endings for Everyone!”

Pride 2010 Happily Ever After Full Ad

Swish was honored to be recognized for Best Use of Theme for our float in the 41st annual Heritage of Pride New York City March. Our marchers and live entertainers transformed Fifth Avenue into a fairy tale fit for queens—creating a world where the LGBT movement can have its “happy ending.”

“The ultimate fairy tale ending is happily ever after ... for everyone,” said Swish President and Co-Founder Sue Sena.  “Swish’s entry in the 2010 Pride March represented gays and straights standing together for full equality.”